Commercial landscaping doesn’t only serve a functional purpose. You can also use commercial landscaping choices to reflect your business’ history, values, and more. Here are some of the ways that commercial landscaping directly reflects your business.
An Example of Excellence
You may not realize it, but your company’s building, landscaping, and employees are a reflection of how you will be seen by potential customers. You should strive for excellence in all areas if you want to be competitive. If your customers see a well-maintained and well-cared for business with beautiful landscaping and hard working employees, they are more likely to see your business as trustworthy.
Sustainability and Eco-Friendly Business Practices
If you value sustainability and want to highlight eco-friendly business practices, you can do so with your landscaping choices. Using native plants, xeriscaping, low water use plants, and sustainable irrigation, you can set an example and demonstrate your commitment to the environment.
Marketing
The beauty of your commercial property and commercial landscaping is also a form of marketing. Thoughtful commercial landscape design will attract a higher caliber of employees and draw the attention of your target customers. Neat, thoughtfully designed commercial landscaping also reflects an upper management that is focused on details and making a good impression.
Hiring and Productivity
While employees might not decide to work for you just because you have a beautifully landscaped property, it may tip the scales in your favor. Huge international corporations typically have beautifully landscaped spaces that allow employees to take breaks on the property, relax, and return to work more productive and focused than before.
Attention to Detail
Your commercial landscaping can also reflect your company’s attention to detail. A rundown, poorly maintained property will make your company seem untrustworthy and unreliable, while a well-maintained property shows you care about the small details.
First Impressions
Your property needs to make an amazing first impression on potential employees and potential customers. The property’s exterior is the first thing people will see when they visit. If you have well-maintained, beautiful commercial landscaping, you can make a positive lasting impression on visitors.
Emotional Impact
Commercial landscaping can evoke a positive emotional impact and make employees and customers feel at ease. When customers see your business as a welcoming environment, they are more likely to return—and recommend you to others.
Brand Identity and Values
Your company’s landscaping choices can also reflect your company’s brand identity and values. If you are a small, local company, your landscaping can reflect the Sonoran Desert and sustainability. This will attract customers who have similar values.
Our team of experienced commercial landscape designers at Horticulture Unlimited can help you explore your options for thoughtful, sustainable landscape design in Arizona. Since 1979, we have been a leader in local landscape design, installation, and maintenance, with a focus on native plants and sustainability. Call us today at (520) 321-4678 or contact us online to set up an initial consultation for commercial landscape design services.